Partners – 伙伴


Shennong Variety Management

Shennong Variety Management Ltd is an Intellectual Property Company (IP) that manages the importation, propagation, evaluation and commercialisation of new fruit varieties throughout the Chinese provinces. Established in 2006, the company is based in and operates from Kunming City, Yunnan Province, China.The company’s objective is to manage and protect IP for domestic and international variety owners in China also to represent Chinese plant breeders in the international market and enable them to acces foreign retailers. Since the company’s inception, Shennong Variety Management Ltd has established trial sites, located in the key horticultural production provinces of China. Shennong Variety Management Ltd is the Chinese representative for the Associated International Group of Nurserymen, AIGN®. Through its shareholders and AIGN® membership, the company has vast experience in the production and protection of intellectual Property.


Graham Greene Ltd

Graham Greene Ltd is a horticultural investment and consultancy company based in Hawkes Bay, New Zealand, with an associate based in Kunming, China. The company has extensive experience in horticultural project management, new variety development, intellectual property and trademark development. The Directors and Associates of Graham Greene have been involved in the Chinese market for nine years as investors and advisors. They firstly became involved in the development and marketing of Red Pear grown in the Yunnan province and this has evolved in to the establishment of Shennong Variety Management Ltd, an intellectual property management company. The Red pear was developed as a joint venture between HortResearch NZ Ltd and the Yass Horticultural Institute based in Yunnan and has been successful for Chinese growers in Yunnan.


Shanghai Leader Marketing Consulting Ltd

Founded in 1994, Shanghai Leader is one of the first companies undertaking market research in China for many international brands including Walmart, Philips, Toyota and Sony. It has full-services offices in Beijing, Shanghai, Guangzhou and Hangzhou, partnerships in second-tier and third-tier cities with relationships with companies and researches institutes all over the world. Offering standardized methodology and accurate data, based on international vision and advanced analytic techniques, combined with local Chinese demands, practices and culture, Shanghai Leader has built a solid reputation in delivering quality services to the international brands to enter into vast and complex Chinese market. Its subsidiary Shanghai Hanran Marketing Consulting Co. offers services such as product promotion, trade show establishment and management, warehouse stock management, road show organization and training management. China Pacific is its representative in New Zealand.